In the technology market, trying to shout loudest simply wastes PR budgets and insults the intelligence of target media, analyst groups and their audiences. We listen to and understand what media and analysts have to say, help you develop strong messaging in response, and then deliver it in a concise and targeted way. This approach does require more skilled and knowledgeable practitioners, but it ensures that pitching for coverage and interview opportunities is pertinent and achieves results.

InitMarketing specialises in news and feature coverage generation programmes, which turn our clients into recognised and respected voices in the industry. We offer a full and innovative range of media and analyst relations, speaker opportunity programmes, event support services and broader community relations on either a project or retained basis.