Open Source brands grow and thrive around real value created by a community of engaged, informed participants. A healthy community adds tremendous value to almost any activity your company engages in.

The community around your project is your most important marketing resource.  A good community generates sales leads, improves your visibility, and attracts the best talent.  Initmarketing can help you achieve the following:

• Find the right strategy to jump-start your community
• Establish an international localization community
• Reach out to related open source communities, to increase connections upstream and attract more members to your project
• Transparent development practices, allowing community developers to get involved with little to no barrier to entry