Zak has solid experience building and managing online communities, developing electronic frontier business strategies and working with Free Software and Open Source licenses. Additionally, he has spoken at, organized or chaired over 60 FLOSS events between 2001 to 2008 and has edited several dozen books, ranging in topic from PHP and databases and regular expressions and FLOSS business strategy. Zak has also been the primary author of two technical books and helped set up the MySQL Press imprint. He has been an active participant in many Free Software/Open Source communities, from PHP and MySQL (where he worked as MySQL AB's community advocate) to volunteering with the Free Software Foundation's License Compliance Lab Team and acting as a board observer for the Open Source Initiative.

Dave has a deep understanding of the dynamics of consensus-based communities, and intimate knowledge of the concerns of businesses engaging with free software projects. He is ideally positioned to advise Initmarketing customers on optimising their return on investment in free software, whether the goal is to bootstrap a community, or to help their team work well with existing developer communities.