Great source code doesn’t speak for itself. More often than not, it isn’t the better software product that wins in the market. This article explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication.

This article outlines the differences between the US and Europe in order to help open source software vendors develop strategies to bridge the gap and begin testing and developing new markets and communities within Europe. The main focus of this article is on providing facts and sharing experiences that allow one to understand the European IT market.